Taco Bell hopes that once you see a taco out there in the world, you can’t unsee it, she said. The campaign will continue for several months and be “locally relevant and distinctive,” Masino said. Masino declined to say how many new locations will open internationally this year, but said they will be a “big part” of the company’s goal of having 10,000 global locations by the end of the decade. “Taco Bell is a such distinctive brand that we’re taking a moment to have the world’s largest influencer be a billboard in the sky.”
“ was a difficult year for a lot of our markets,” said Julie Felss Masino, president of Taco Bell’s international unit, in an interview with CNN Business. The chain, owned by Yum Brands, has plans for further international expansion. Taco Bell is in the midst of an international expansion and it hopes the global icon can help grow its fan base. In India, Bollywood stars will be involved, and in Guatemala, so-called “taconautas” are roaming the streets to raise awareness. She added that the brand is “ready for takeoff” globally and hopes the ad creates “rituals” of people coming to Taco Bell when they crave tacos.Īmong other iterations, the campaign will compare London’s famous Underground signage to a taco and will feature a promotion with the London Eye observation wheel. The goal is to get the “whole world craving tacos because it looks just like a Taco Bell taco,” Lawson said. That’s where the moon comes in: Everyone can see it. Taco Bell looks just like the moon, you see? Taco Bell “We wanted a big experience together, so that had the team thinking what is global and affects everyone, but what also can be local.” “We’ve hit the inflection point around the world where suddenly we have big scale,” said Nikki Lawson, Taco Bell’s chief brand officer, in an interview. It has around 600 international locations in addition to the nearly 7,000 currently open in the United States. Other countries will celebrate the Taco Moon, too: Restaurants in United Kingdom, India, Australia and other countries will be giving away a Crunchy Taco in addition to a specialized local offer.Ī new digitally focused ad campaign is also launching called “I See a Taco,” which marks the first time Taco Bell restaurants across 32 countries will participate in an unified marketing campaign.
#Taco bell recent menu free#
On that day, fans in the United States can get a free Crunchy Taco between 8 pm and 11:59 pm local time if they order in-store - or they can get a free taco at any time May 4 if they order on the Taco Bell app.
#Taco bell recent menu for free#
On May 4, the moon will closely resemble a taco during its waning crescent phase, so Taco Bell is calling it the “Taco Moon.” To celebrate, it’s planning to hand out for free the most tacos it ever has gifted on a single day and kick off a new ad campaign promoting its global expansion. Although I could probably drink them straight from the package, I wanted each food item to stand on its own.It’s not a celebrity, but Taco Bell has enlisted something equally as recognizable for its first-ever global ad campaign: the moon. I also didn't dive into the breakfast menu and stayed away from the sauces. Soft taco: Again, the texture was too one-note.Īnd here are a few items I didn't manage to try: the veggie power menu bowl (I tried the version with chicken and wasn't blown away) and the black beans (I figured trying the black beans with rice covered that). Most of the burritos: There was no variety of texture and the bites got boring quickly. With the help of a company credit card and a few friends-while this was right up my 22-year-old brother’s alley, my boyfriend tapped out after sampling eight menu items in one sitting-I ate almost 50 Taco Bello menu items.īefore we get into it, here are a few things that didn’t make the list.Ĭrunchwraps: I tried both the beef and black bean versions and always found they were too bread-y. I spent the last few weeks completing a task my high school self would be proud of: trying almost everything on the Taco Bell menu. The menu items were always good (especially for my adolescent palate), and the prices were always low (especially for my adolescent wallet). From the moment I could drive, it was my go-to fast-food spot. I’ve always been a massive Taco Bell stan.
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